01
01
公平是股權分配的基礎
Fairness is the foundation of equity distribution
公平分配股權的根本目的，是為了有效激勵各個創始人，提高其參與創業的積極性，把創業項目做好、做大。股權分配不公平的初創公司，基本上很少有能成長起來的，甚至會在還只是構思著準備創業的階段，就讓創始人團隊分崩離析。
The fundamental purpose of fair distribution of equity is to effectively incentivize various founders, enhance their enthusiasm for participating in entrepreneurship, and do a good job and expand entrepreneurship projects. Very few startups with unfair equity distribution are able to grow, and even cause the founder team to disintegrate in the stage of just planning to start a business.
山東企業股權分配的公平性，取決于“創始人貢獻及其市場價值是否與股東獲得的股權相匹配”。這是股權分配的基礎。公平是一種心理需求，既包括對自己付出和收獲的感受，也包括看到他人付出和收獲后的感受。確保創始人的貢獻及其市場價值與股權相匹配，目的在于盡可能讓創始人既滿足于自己的股權比例，也不會憤懣于別人的股權比例。
The fairness of equity distribution in Shandong enterprises depends on whether the founder's contribution and market value match the equity obtained by shareholders. This is the basis for equity distribution. Fairness is a psychological need that includes both the feeling of one's own efforts and gains, as well as the feeling of seeing others' efforts and gains. Ensure that the founder's contribution and market value match their equity, with the aim of ensuring that the founder is satisfied with their own equity ratio as much as possible and not resentful of others' equity ratio.
02
02
公平不等于平均數
Fairness does not equal the average
公平分配股權，不等于平均分配股權。因為各個創始人的貢獻及其市場價值，很難說是完全一樣的。既然每個人的貢獻不一樣，那么平均地分配股權就是不公平的。
Fair distribution of equity does not equal equal equal distribution of equity. It is difficult to say that the contributions and market value of each founder are exactly the same. Since everyone's contribution is different, evenly distributing equity is unfair.
平均分配股權，很多時候并不是真正的商業決策，而更多的只是人情上的妥協。因為大家不好意思協商和量化各自的貢獻，或者漫天要價而不能理性地看待各自的貢獻，為了能把團隊拼湊起來，而湊合出來的一個股權結構。
Allocating equity equally is often not a true business decision, but rather a compromise on human relationships. Because everyone is hesitant to negotiate and quantify their respective contributions, or cannot view their contributions rationally due to excessive demands, in order to piece together the team and create a shareholding structure.
這種股權結構從一開始就是“湊合”，那將來必然會再次引發爭執。大部分時候，關于股權的爭執，要么會讓某些遭受不公的創始人正當利益受損，那么更會讓企業被完全拖垮。
This equity structure has been a 'fit in' from the beginning, which will inevitably lead to further disputes in the future. Most of the time, disputes over equity will either harm the legitimate interests of some founders who have suffered injustice, or even bring the company down completely.
03
03
平均等于低效
Average equals low efficiency
平均分配股權，每個人都有發言權，但每個人都沒有絕對的控制權。這也意味著，一旦發生爭執，創始人之間幾乎不可能達成一致意見。對于大多數創業團隊而言，一旦發生無法解決的爭執，很容易發生某些團隊成員收拾好東西徑自離開創業項目的情況，而這往往會導致本來前途明朗的創業項目瞬間分崩離析。回過頭看看，從古至今，專制社會有“帝王”，即使是民主時代也會選舉一個“總統”，可見任何團隊或社會都需要一個“拿主意”的人。
Distribute equity equally, with everyone having a say, but no one having absolute control. This also means that once a dispute arises, it is almost impossible for the founders to reach a consensus. For most entrepreneurial teams, once there is an unresolved dispute, it is easy for some team members to pack up their belongings and leave the entrepreneurial project, which often leads to the sudden collapse of the originally promising entrepreneurial project. Looking back, from ancient times to the present, authoritarian societies have had "emperors", and even in democratic times, a "president" is elected, indicating that any team or society needs a "mind maker".
所以，創始人團隊中，必須有某個人“一股獨大”，當然，不用大太多，多一點點、可以產生控制權就可以。畢竟股權不僅與決策權、控制權有關，也與財產收益相關，多太多，在財產收益上就不一定公平了。
So, in the founder team, there must be someone who is "dominant", of course, not too much, just a little more to generate control. After all, equity is not only related to decision-making power and control power, but also to property returns. If there are too many, it may not be fair in terms of property returns.
04
04
信任是合伙的基礎
Trust is the foundation of partnership
信任是合伙的基礎，一方面，要求創始人之間如果決定開始合作創業了，就好互相信任。“用人不疑，疑人不用”在這里也同樣適用。另一方面，建議創始人在尋找合作伙伴時，好拉那些值得信任的人入伙，所以，創始人好與那些在創業前已經長期認識、有過合作經歷、互相非常了解的人合作創業。
Trust is the foundation of partnership. On the one hand, it requires founders to trust each other if they decide to start a collaborative venture. The same applies here as' no doubt about hiring, no doubt about people '. On the other hand, it is recommended that founders, when searching for partners, should attract trustworthy individuals to join in. Therefore, founders should collaborate with those who have known each other for a long time, had cooperation experience, and had a good understanding of each other before starting a business.
That's all we need to explain about the equity distribution trap in startups. We hope it can help you. For more information, please visit our website http://www.gzygwz.cn consulting service
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