明確激勵目的

Clearly define the purpose of motivation

山東企業實施股權激勵的目的各不相同。部分處于快速擴張期的企業，如濟南某科技初創企業，希望通過股權激勵吸引高端技術與管理人才，充實團隊實力，助力企業在新興領域快速搶占市場份額 。而一些傳統制造業企業，如青島某機械制造企業，旨在通過股權激勵綁定核心員工，提升員工忠誠度，增強企業在市場波動中的穩定性，實現持續穩健發展 。還有企業將股權激勵作為上市籌備的重要舉措，如淄博某擬上市企業，通過合理設置股權激勵計劃，優化股權結構，提升企業治理水平，吸引投資者關注 。

The purpose of implementing equity incentives in Shandong enterprises varies. Some companies in a period of rapid expansion, such as a technology startup in Jinan, hope to attract high-end technical and management talents through equity incentives, enrich their team strength, and help them quickly seize market share in emerging fields. Some traditional manufacturing enterprises, such as a machinery manufacturing enterprise in Qingdao, aim to bind core employees through equity incentives, enhance employee loyalty, strengthen the stability of the enterprise in market fluctuations, and achieve sustained and stable development. Some companies also consider equity incentives as an important measure for preparing for listing, such as a company in Zibo that plans to go public. By setting up a reasonable equity incentive plan, optimizing the equity structure, improving corporate governance, and attracting investors' attention.

精準確定激勵對象

Accurately determine incentive targets

企業需綜合考量員工的職位、貢獻、潛力等因素來確定激勵對象。通常，核心高管、技術骨干以及對企業業績增長有突出貢獻的員工是重點激勵對象 。以煙臺某化工企業為例，其股權激勵對象涵蓋了研發部門核心技術人員、銷售團隊業績突出的負責人以及關鍵生產環節的資深管理人員 。同時，企業也注重激勵對象的廣泛性，適當納入部分有潛力的中層及基層員工，如日照某食品企業，將部分優秀車間班組長與市場推廣人員納入激勵范圍，激發全體員工的積極性，促進團隊協作 。

Enterprises need to comprehensively consider factors such as employees' positions, contributions, potential, etc. to determine incentive targets. Usually, core executives, technical backbones, and employees who have made outstanding contributions to the growth of enterprise performance are the key incentive targets. Taking a chemical enterprise in Yantai as an example, its equity incentive targets include core technical personnel in the R&D department, outstanding sales team leaders, and senior management personnel in key production processes. At the same time, enterprises also pay attention to the wide range of incentive targets, appropriately including some potential middle-level and grassroots employees. For example, a food enterprise in Rizhao included some excellent workshop team leaders and marketing personnel in the incentive scope to stimulate the enthusiasm of all employees and promote teamwork.

合理選擇激勵模式

Reasonably choose incentive models

山東企業可根據自身情況從多種激勵模式中挑選。常見模式包括：

Shandong enterprises can choose from various incentive models based on their own situation. Common modes include:

股票期權：賦予激勵對象在未來特定時間以約定價格購買公司股票的權利。適合處于成長期、股價有較大上升空間的企業，如濰坊某新能源企業，通過股票期權激勵員工關注企業長期股價增長，共享企業發展紅利 。

Stock options: Granting incentive recipients the right to purchase company stocks at a predetermined price at a specific future time. Suitable for companies in the growth stage with significant upward potential in stock prices, such as a new energy enterprise in Weifang, which incentivizes employees to pay attention to long-term stock price growth and share the dividends of enterprise development through stock options.

限制性股票：直接授予員工股票，但需滿足服務期限、業績目標等條件后才可解鎖。適用于成熟期企業，如威海某傳統制造業企業，通過限制性股票綁定核心人才長期服務 。

Restricted stock: Directly granted to employees, but can only be unlocked after meeting conditions such as service period and performance targets. Suitable for mature enterprises, such as a traditional manufacturing enterprise in Weihai, that bind core talents through restricted stocks for long-term service.

員工持股計劃：員工集體出資購買公司股票，可增強員工歸屬感。例如，臨沂某大型商貿企業實施員工持股計劃，員工自籌資金購買公司股票，與企業利益深度捆綁 。

Employee Stock Ownership Plan: Employees collectively contribute to purchase company stocks, which can enhance their sense of belonging. For example, a large commercial enterprise in Linyi implemented an employee stock ownership plan, in which employees self raised funds to purchase company stocks, deeply tied to the interests of the enterprise.

股票增值權：員工獲得股價上漲部分的現金或股票收益，無需實際持股，適用于現金流緊張或境外上市企業，可避免股權稀釋 。

Stock appreciation right: Employees receive cash or stock returns from the increase in stock price without actual shareholding, suitable for cash flow tight or overseas listed companies, and can avoid equity dilution.

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