山東股權激勵方案它還有一個非常非常巨大的能量，就是刺激團隊拼命去達成目標，甚至超越目標。為什么呢？

The Shandong equity incentive plan also has a very, very huge energy, which is to stimulate the team to work hard to achieve goals, or even surpass them. Why?

這與股權激勵的設計有關。在很多人的思維當中，他認為股權激勵就是論功行賞，就是獎勵那些曾經為公司發展做出了杰出貢獻的人。這是一個很大的誤區。

This is related to the design of equity incentives. In the thinking of many people, he believes that equity incentives are rewards based on merit, which means rewarding those who have made outstanding contributions to the development of the company. This is a big misconception.

股權激勵它針對的是未來，未來能為公司創造價值的人，才會成為被激勵的對象，你過去為企業的發展做出了一些貢獻，現在公司發展了掙錢了，給你一點股份？不是這樣。

Equity incentives are aimed at the future. Only those who can create value for the company in the future will become the target of incentives. You have made some contributions to the development of the company in the past, but now that the company has developed and made money, will you be given some shares? It's not like that.

這么做容易整出一堆躺在功勞簿上睡大覺的人，養出一批大爺。你以前做出過貢獻，但你現在不思進取了，未來不能為企業發展做出貢獻了，不好意思，不會被納入股權激勵對象。

Doing so can easily create a group of people lying on the merit book sleeping soundly, and raise a group of elders. You have made contributions before, but now you are no longer ambitious and cannot contribute to the development of the enterprise in the future. Sorry, you will not be included in the equity incentive target.

所以，股權激勵在啟動之前，就會設置一個目標，在未來三年、五年之內，你能達成什么目標，才能成為被激勵的對象，它是有一個考核期的。

So, before the implementation of equity incentives, a goal will be set, which goals can you achieve in the next three or five years to become the object of incentives, and it has an evaluation period.

其次我們要知道，員工追隨的不是老板，而是他心中的夢想。企業如果沒有很好的機制，讓員工覺得在這個企業、跟著這個老板干能實現他的夢想，那他憑什么跟著你干？

Secondly, we need to know that employees are not following the boss, but their dreams in their hearts. If a company does not have a good mechanism to make employees feel that working with this boss in this company can fulfill their dreams, then why should they follow you?

所以，為什么要做股權激勵？道理顯而易見，因為籌碼決定忠誠。要想員工忠誠于企業，必須給他們足以抵抗誘惑的利益。所以針對股權激勵，您還有要了解的嗎？歡迎來聯系我們http://www.gzygwz.cn！

So, why do we need equity incentives? The reason is obvious, because chips determine loyalty. If employees want to be loyal to the company, they must be given enough benefits to resist temptation. So, what else do you need to know about equity incentives? Welcome to contact us http://www.gzygwz.cn !