股權激勵是指公司為了激勵和留住核心人才，通過贈與或出售的方式使他們獲得公司股權的行為。

Equity incentive refers to the behavior of a company to incentivize and retain core talents by giving or selling them company equity.

股權激勵可以使員工以股東的角度思考公司問題，提高員工的積極性和忠誠度，同時也能吸引優秀人才的加入。在中國，股權激勵的操作方式主要包括股票期權、限制性股票、股票增值權和業績股票等。

Equity incentives can enable employees to think about company issues from the perspective of shareholders, improve employee motivation and loyalty, and also attract outstanding talents to join. In China, the operation methods of equity incentives mainly include stock options, restricted stocks, stock appreciation rights, and performance stocks.

現股激勵：穩定核心團隊?

Current stock incentive: Stable core team

部分發展成熟、現金流穩定的山東企業，如青島啤酒，采用現股激勵模式。公司向核心員工定向發行股票，員工成為企業股東，與企業形成緊密的利益共同體。青島啤酒實施現股激勵后，核心團隊穩定性顯著提升，管理層更加關注企業的長期發展，推動企業在產品創新、市場拓展等方面持續發力，鞏固了其在啤酒行業的領先地位。?

Some mature Shandong enterprises with stable cash flow, such as Qingdao Beer, adopt a cash incentive model. The company issues targeted stocks to core employees, who become shareholders and form a close community of interests with the company. After implementing stock incentives, Qingdao Beer's core team stability has significantly improved, and the management has paid more attention to the long-term development of the enterprise, promoting continuous efforts in product innovation, market expansion, and other aspects, consolidating its leading position in the beer industry. ?

期股激勵：激發成長潛力?

Stock Incentives: Stimulating Growth Potential

對于處于快速成長期的企業，期股激勵是常見選擇。煙臺的萬華化學，在企業擴張階段推出期股激勵計劃，約定員工在未來一定期限內，以預先確定的價格購買公司股票。這一舉措激發了員工的工作熱情，促使他們積極參與企業的研發和市場開拓，推動萬華化學在化工新材料領域不斷創新，實現業績快速增長。?

For companies in a period of rapid growth, stock option incentives are a common choice. Wanhua Chemical in Yantai has launched a stock incentive plan during its expansion phase, which stipulates that employees will purchase company stocks at a predetermined price within a certain period of time in the future. This measure has stimulated employees' enthusiasm for work, encouraging them to actively participate in the company's research and market development, and promoting Wanhua Chemical's continuous innovation in the field of chemical new materials, achieving rapid performance growth. ?

虛擬股激勵：靈活控制成本?

Virtual stock incentives: flexible cost control

虛擬股激勵以其靈活性，受到不少山東企業的歡迎。濟南某科技企業通過設立虛擬股，讓員工享受企業利潤分紅，但不涉及實際股權變更。這種方式在激勵員工的同時，避免了股權稀釋，降低了企業成本。實施虛擬股激勵后，企業員工的工作積極性大幅提高，研發效率顯著提升，產品市場競爭力不斷增強。

Virtual stock incentives are welcomed by many Shandong enterprises for their flexibility. A technology company in Jinan has established virtual shares to allow employees to enjoy company profit dividends, but without involving actual equity changes. This approach not only motivates employees but also avoids dilution of equity and reduces company costs. After implementing virtual stock incentives, the work enthusiasm of enterprise employees has significantly increased, research and development efficiency has significantly improved, and product market competitiveness has continuously strengthened.

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