頂層設計是一個工程學術語，是指運用系統論的方法，從全局的角度，對某項任務或者某個項目的各方面、各層次、各要素統籌規劃，以集中有效資源，高效快捷地實現目標。為什么說合伙股權設計是公司的頂層設計？

Top-level design is an engineering term. It refers to the overall planning of all aspects, levels and elements of a task or a project from the perspective of the overall situation using the method of system theory, so as to concentrate effective resources and achieve the goal efficiently and quickly. Why is the partnership equity design the top design of the company?

傳統企業互聯網轉型，戰略和商業模式解決做什么、怎么做，合伙股權設計解決的是誰投資、誰來做、誰收益的問題，這些問題，不但解決了企業的產權問題，也解決了企業的分配問題，還解決了企業的經營管理問題，因此，合伙股權的設計就是企業的頂層設計。

Traditional enterprise Internet transformation, strategy and business model solve what to do and how to do, and partnership equity design solves the problem of who invests, who will do, and who will benefit. These problems not only solve the problem of enterprise property rights, but also solve the problem of enterprise distribution, and also solve the problem of enterprise management. Therefore, the design of partnership equity is the top-level design of the enterprise.

只有股權設計，才能將創始人、合伙人、投資人、經理人的利益綁定在一起；只有股權設計，才能將互聯網組織變革中的合伙模式、創客模式、模式落地；只有股權設計，才能將股權價值作為戰略坐標，建立競爭優勢獲得指數級增長。

Only equity design can bind the interests of founders, partners, investors and managers together; Only through equity design can the partnership model, maker model and crowdfunding model in the transformation of Internet organizations be implemented; Only through equity design can we take equity value as a strategic coordinate and establish competitive advantage to achieve exponential growth.

有公司的歷史就是有股權的歷史，股權伴隨每個企業生命周期的每個階段。工業化時代企業成功在于善用經理人，互聯網時代企業成功在于善用股權。

The history of a company is the history of equity. Equity accompanies every stage of the life cycle of every enterprise. The success of enterprises in the industrial era lies in the good use of managers, and the success of enterprises in the Internet era lies in the good use of equity.

我們已經進入了合伙創業的新時代，在這個時代，創始人需要可以并肩作戰的合伙人，而公司核心創業團隊之間建立“共創”“共擔”“共享”、陽光透明、相對公平合理的合伙創業文化，做好合伙人股權分配，有利于吸引合伙人。

We have entered a new era of partnership entrepreneurship. In this era, founders need partners who can fight side by side, and the core entrepreneurial teams of the company should establish a partnership entrepreneurship culture of "co-creation", "co-sharing", "sharing", transparent, and relatively fair and reasonable, and do a good job in partner equity distribution, which is conducive to attracting partners.

同時，國內依然進入企業傳承接班的高峰期，如何保證創始人股權傳承給下一代，如何保證公司領導人順利接班，如何保證家族財富增值，都是企業領導人需要考慮的問題，做好股權涉及不僅能解決這些問題，還能在一定程度上提高公司員工的歸屬感和積極性，使企業創造更大的價值。

At the same time, China is still entering the peak of enterprise succession. How to ensure that the founder's equity is passed on to the next generation, how to ensure the smooth succession of the company's leaders, and how to ensure the increase of family wealth are all issues that need to be considered by enterprise leaders. Doing a good job in equity participation can not only solve these problems, but also improve the sense of belonging and enthusiasm of the company's employees to a certain extent, so that the enterprise can create greater value.